The American Cancer Society, the Official Sponsor of Birthdays, joined forces with The Culinary Institute of America (CIA), the world's premier culinary college, to reinvent the birthday cake. Because healthy living is key to creating a world with less cancer and more birthdays, the Society and the CIA challenged CIA's baking and pastry students to create a better-for-you birthday cake. CIA Alumni and star of Food Network's TV's "Ace of Cakes" Chef Duff Goldman joined the Society and the CIA to select the winner, Alexandra Mudry's new take on red velvet cake, from a pool of five talented finalists. The winner is now the official birthday cake of the American Cancer Society.
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