brand loyalty

This time of year, I bet a lot of you get excited to see the UPS/FedEx man/woman pull up to your house and drop a package off on your doorstep.

I dread it.

I get a lot of deliveries for work and lately it has been non-stop, much to Nic's chagrin. Our basement it quickly filling up with 2012 Relay For Life materials, awards, gifts, you name it, I have it.

Today though - the box was too small for any work stuff. So my mind instantly went to our massive Amazon.com holiday order. I was expecting a gift for my brother's girlfriend first, and I was stocked to see it in person.

So I was a little surprised when I opened the box and found this: 


 

A nice package from Bob's Red Mill!


It is not all that often that you come across a company that you absolutely can stand behind and feel good about purchasing any of their products.

Since Nic and I have been eating a much cleaner diet (is not that term just used far too much, "eating clean"?? Can't we just call it eating real food?), we have run across a handful of companies that have captured our loyalty. One of these brands is Bob's Red Mill.

I first fell in love with their steel cut oats (and even entered their Spar For the Spurtle contest back in July) and buy them in bulk. Like B-U-L-K. Can you say 25 pounds of deliciousness?! For the record, a 25 pound bag of steel cut oats looks like a sack of animal feed.

We continue to ask our HyVee store to stock their shelves with new Bob's Red Mill products and they are very happy to oblige.


Thanks Bob! What a great gift on a rainy December afternoon.

Even though it sounds like it, Bob's Red Mill did not ask my to write this post. I was just generally excited to receive such a thoughtful package.